Our Process

A structured, confidential process from first call to closing

Selling a roofing business is not a single event. It is eight steps, each with its own risks. We run all of them so you can keep running the company.

8 steps
Valuation through closing and transition.
9-12 months
Typical timeline from consultation to close.
Fully confidential
No name, no address, until buyers are qualified.
Legacy ETA vertical (7)-1
The eight steps

What happens, in order

Each step is reported to you as it happens. Nothing moves forward without your sign-off.

01

Confidential consultation

A direct conversation about your goals, your timeline, and whether this is the right moment to sell. No obligation, no cost.

02

Business valuation

We normalize your financials, separate revenue by segment, and deliver a defensible range built for your business specifically.

03

Sale preparation

Documentation is assembled and diligence gaps are closed early, before a buyer ever sees them.

04

Confidential business profile

Your company is presented to the market without a name, address, or identifying detail.

05

Buyer outreach

Active marketing to vetted individuals, industry platforms, and private equity-backed strategics, not a passive listing.

06

Offer evaluation and deal structure

Offers are compared side by side on terms, not just headline price: cash at close, earnouts, holdbacks, and seller notes.

07

Due diligence

We manage document requests and keep the process moving so you can keep the business running.

08

Closing and transition

Handoff of crews, customers, and supplier relationships, on a timeline you negotiate up front.

Why it works

What makes this process different

We built this specifically around roofing and skilled-trade businesses, not adapted from a generic playbook.

Confidentiality by default

Crews, customers, and competitors learn nothing until you decide.

Segment-specific expertise

Residential, commercial, and specialty roofing are underwritten differently, and we know the difference.

Vetted buyers only

Proof of funds and acquisition history checked before anyone sees detail.

Negotiation on your behalf

Price is one term. We negotiate structure, too, so you keep more of what you agreed to.

Diligence, managed for you

We handle document requests so your team stays focused on the work.

A transition plan, not just a closing

How the handoff reads to your team, customers, and suppliers, decided in advance.

Common questions

About the
process

If your question is not here, ask it directly.
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Get Started

Ready to start step one?

One conversation, entirely confidential. Bring your questions and your numbers, or just
your questions.